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Roofing SEO for small roofing companies. We write the words Google reads on your website. You paste them in.
When a roof leaks, people search for a roofer in their town and call one of the first few. Pikiword writes the page titles, descriptions and answers they see, working from your own site and what you tell us about your company.
Example · fictional business
Fix · Title and description, Home page
Based on: the site scan · your questionnaire
Before: Home | Pellingham Roofing · No description.
After:
Roof Repair & Replacement in Ottawa | Pellingham Roofing
Family-run roofers in Ottawa since 2004. Shingle and flat roof repair, full replacements and storm damage repair, with written estimates within 48 hours.
This page used to have the same title as four other pages.
What we often find
When we reviewed the websites of six roofing companies across Canada in October 2026, four had no FAQ. One had two copies of its homepage online, with the same title and description, and another listed every service on a single Services page. A kit fixes duplicate titles, writes the answers homeowners look for, and adds a service page when your site needs one.
Example · fictional business
Fix · Short answer and FAQ, Pricing page
Based on: the site scan · your questionnaire
Short answer
How much does a roof repair cost in Ottawa? Most of our shingle repairs cost between $450 and $1,200, depending on the damage and how easy the roof is to reach. Flat roofs are quoted after an inspection, and you get every estimate in writing within 48 hours.
Questions
- Do you repair storm damage?
- Yes, including shingles and flashing torn off by wind or hail. We photograph the damage before we start, so you have a record of what was repaired.
- Do you work on flat roofs?
- We repair membrane roofs on homes and small commercial buildings. A flat roof needs an inspection first, because the leak rarely starts where the water shows up inside.
- How long does a typical repair take?
- Most shingle repairs take one day, weather permitting. We give you a date when you accept the estimate, and we call the day before if rain pushes it back.
What you get for $590
One kit, in one language, paid once: titles and descriptions for up to 25 pages where we find a problem, up to three short answers with their FAQ, and a service page when the scan shows you need one and your answers give us enough to write it. Every field comes with a copy button, and we check your site 45 days after delivery. You'll know how many fixes you're getting before you pay. See pricing
Your kit, one language
$590 CAD + tax, one-time
- Up to 25 pages, however many fixes your site needs
- Answers to your customers' questions
- A service page, when the scan shows you need one and your answers give us enough to write it
- The 45-day check
Questions from roofers
Most of our work comes from referrals. Why bother?
Because people who get referred to you still look you up before they call. When your title and description say what you do and where, the right page is easier to recognize in the results.
We do roofing and eavestroughs. Can the kit cover both?
Yes. Each page where we find a problem gets its own fix. If your site has only a few pages, the kit can also include a full service page, for your eavestrough work for example, when your answers give us enough to write it.
If you'd rather have someone handle all of it, Agence Noos, our sister agency, can do that. (Their site is in French.)
Picky about the words Google reads.